About Conformational Aesthetics From Medical Science to Skincare Innovation
Conformational Aesthetics began with a simple but powerful idea: what if we could create topical skincare that worked as well as clinical treatments?
That question came from Dr. Ed Parsley, a pharmacist-turned-physician with over two decades in hospital ICUs, FDA drug development, and patient care. After years in critical care, he moved into aesthetics—what he calls “Happy Medicine”—only to find that many treatments still fell short. Drawing on his deep background in chemistry and pharmacology, he identified a better path: improving how active ingredients interact with the body at the molecular level.
The answer wasn’t in inventing a new delivery system, but in rethinking the molecules themselves. Using a proprietary technique based on the well-established science of conformational change, Dr. Parsley worked with Korean skincare labs, developing a way to restructure actives at the atomic level—enhancing their bioavailability and compatibility with the skin.
From our fat-dissolving serum, Conforma Reduce™ to our deeply hydrating Conforma HA™ Conformational Aesthetics creates high-performance skincare that’s clinically rigorous, aesthetically precise, and designed to go far beneath the surface.
The Visionaries Behind Conformational Aesthetics Our Team
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Dr. Ed Parsley
Chief Medical Officer
Dr. Ed Parsley brings a rare blend of pharmaceutical science, clinical medicine, and patient-first care to the aesthetics field. He began his career as a pharmacist, put himself through medical school, and went on to become an award-winning critical care physician. After two decades in ICUs and a chapter in drug development, he realized that critical care was, in his words, “no place for an old man,” and made the move to aesthetics—a field he calls “Happy Medicine.”
At his med-spa, Dr. Parsley remains hands-on and deeply involved in patient care. It was here that his scientific expertise and diagnostic instincts came full circle. Frustrated by the limitations of existing treatments, he began developing solutions rooted in molecular science and bioavailability—laying the foundation for the innovation behind Conformational Aesthetics.
"Aesthetics is happy medicine. Now I get to help people feel better, not just survive." -
Kenneth Smith
Chief Executive Officer
Kenneth has spent over 25 years in the fields of anti-aging and functional medicine—work that naturally led him into aesthetics. As people live longer, healthier lives, his mission is to help them look as vibrant on the outside as they feel on the inside. With more than 35 years of experience scaling businesses, he now leads operations, finance, and long-term growth strategy for Conformational Aesthetics. His deep expertise in functional medicine, retail distribution, and brand development drives our mission to bring performance skincare to a broader, global audience.
"My passion is building companies that create real value and real change.” -
Jeniffer Rosa
Southern California Regional Sales
Jeniffer brings over a decade of experience in sales and business development, with a focus on relationship-first market expansion. She leads Conforma’s regional growth strategy, connecting our transformative products with patients, providers, and med spas.
“When people feel confident, everything changes. That’s what I sell—confidence.”
